Pitchfork Media
Pitchfork is a Chicago based Internet blog that's gained huge publicity since its start in 1995. It covers music criticisms, music news, and artist interviews. Pitchfork covers mostly independent music that spans from rock to hip-hop to electronic. Since its start it's grown to become one of the more influential places to discover new independent band/artists. They've even grown to the point where this site could "make or break" careers of a good or bad review. To me, thats a plus and minus. Just cause Pitchfork doesn't like something doesnt mean that other people wont either. So it's really up the listeners to make a finally decision on what they like and want to support. But ultimately, its pretty amazing to see a website like this is starting to become as popular as say a Rolling Stone magazine in the music department (at least from its early days). That's the world we're moving more towards...digital media.